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People all around the world have become athletic, getting their hands on multiple sports, and need the best tools to help them out in their particular sport.
To cater to the needs of athletes, many sportswear brands came into genesis but very few found their way into the mainstream market.
Among the who’s who of the mainstream sportswear brand, Adidas stands out providing the athletes with high-end sportswear and its credibility is widely regarded by the world’s top athletes. The experience of wearing Adidas’s sportswear is unparalleled, after trying Adidas it is almost impossible to go for any other brand.
What Adidas brings to the table is magnificent, they have empowered sports to a whole another level.
The sportswear Adidas offers features the latest techniques, to keep the athlete’s performance up to the mark.
The 3-Stripes sportswear is for everyone, soccer player, fitness enthusiast, basketball player, runner, hiker, and the list goes on.
Adidas is improving both lifestyle and game for everybody in the world. The brand ensures all the athletic needs while supporting the athletes to level up their game.
It won’t be wrong to say that Adidas has broken all the rules and defined new ones. Germany’s football World Cup win in 1954 says it all, when Germans were against Hungarians and in the heavy rain Adidas revolutionary idea of screw-in studs helped the German players have more friction below their feet to play more effectively.
Even for women, the brand offers bras and tights made for the purpose of comfort with high effectiveness, giving the women edge over everyone on the ground.
Adidas is a German brand, founded in a small town in Bavaria in the year 1920. The origin of the brand comes from Adidas founder himself – Adi Dassler.
In the initial years, the company was struggling to even stay afloat, but Adil Dassler pulled everything together and by the year 1940, there were 47 dedicated employees in the factory,
who delivered the best shoes on the market.
There were many decisions that Adil took to catapult his venture to unfathomable heights, but the best decision was to make the trademark 3 stripes registered.
As a result, to date, everyone around the world recognizes the 3 stripes to be Adidas’ trademark. Among everything, the event which put Adidas in the spotlight for the world to recognize its credibility is the aforementioned 1954 world cup, the screw-in stud invention was revolutionary and soon millions of people wanted their hands on Adidas. With such a response Adidas launched a wide array of sports clothing lines with tracksuits, sweatshirts, jogger pants, gloves, etc.
Adidas has a thing to make massive collaborations with famous personalities and brand people to create something unique and will vibe with the customers’ sense of style.
Among the collaboration of Adidas, there is Prada, Palace, Yeezy, Stella McCartney, Pharrell, Beyonce, Dr. Woo, Kylie Jenner, Donald Glover, Alexander Wang, Yohji Yamamoto, Run DMC, Derrick Rose, BAPE, Bad Bunny, Nicki Minaj, and many others.
All these collaborations resulted in the popularity of the brand; the blend of styles sparks a sense of uniqueness in the customer.
It is normal for anyone to think that why a sports brand would collaborate with fashion or music industries, the reason is the customer.
In the end, it is all about what the customer wants to wear. And if the brand wants more and more people to wear their stuff, then they would need something that could relate to them, something that matches their vibe, something exciting.
Through such collaborations, people who are not into sports will get excited to go out and play with their sports fashion to flex and feel good.
If you visit the Adidas website, in the popular collection you will see Yeezy, Adidas originals superstars, ZX Flux, Y-3, Adidas Alric, Adidas ACE, Adidas Crazy, and more.
Using the Website
The best thing about visiting an Adidas website, it gives you access to the same products that are available on the store, each category is well showcased on the website.
The Adidas website has dedicated each page for men, women, kids. Nevertheless, when you scroll down, the most frequently searched products: shoes, accessories, clothing, and football boots will be there for you.
Also, keep an eye for New Arrivals with the latest trends. You can also visit an outlet, where you can save up to 50% on the old collection of products.
Adidas has innovated itself throughout the course of history by creating several brands, for the purpose of reaching out to different kinds of users.
This helps the customer to find what they need without any hassle. While surfing through the Adidas website, you can look through originals, ATHLETICS, Stella McCartney, and skateboarding. The website also keeps you updated about the latest collaborations and also “Release Dates” of highly anticipated collaborations.
Create What blends With Your Vibe or Suits Your Needs
Adidas offers a wide array of collections that matches well with your needs. However, there is a possibility that you don’t find the right thing for you.
Perhaps it is not your color or perhaps it doesn’t match your vibe. Adidas understands all of this too well and gives you the opportunity to customize your wear by designing it.
Yes, it is not a luring strategy, Adidas literally lets you design something exclusively for yourself.
Before customizing, first, brainstorm what you need, then start with a blank page, try the silhouettes you find interesting.
In the shoes, category comes flip-flops, trainers, or sneakers, on which you apply interesting themes and color.
For suppose you want purple grey and couldn’t find that color on the product you want.
Here is your opportunity to go for it. Also, choose the element suede or gum which goes best with your shoes. In the final stage of customization, choose a creator. Every creator has a unique style that suits different types of people, choose the one that represent your vibe and personality in an astounding manner.
Once you are done with all of that, your designer product will be delivered to you, flex your style with the hashtag “miadidas” to the world.
More than Just Business
Adidas is more than just a company that wants to be at the top of the food chain of clothing brands, with its unparallel quality and enchanting style, it is a brand that wants to promote a healthy lifestyle across the world.
As Adi Dassler the founding father of Adidas had the love of sports, even after his company boomed to popularity, still, he would himself take the feedback of the athletes.
All of this shows how visionary Adidas is, it just wants everybody to adopt a healthy lifestyle by going out and get their hands on the sport they love.
Sports and athletics can bring a considerable change in an induvial life both mentally and physically. Adidas just wants a better and healthy future for the generations to come.
“You need good thinkers around you. Without them, you will go broke.” — Adolf Dassler.
The quote reflects on spectrums of life as one can go broke mentally, physically, psychologically, or financially. Grab your Adidas trainer and explore what life has in store for you.